VSCO is a photo editing and sharing app and platform that allows users to modify and share their images. It includes a number of filters and editing tools for improving the colors and lighting of images. VSCO features a social component as well, allowing users to establish profiles, follow other users, and share their photographs with the app's community. VSCO also sells a membership subscription called VSCO X, which gives users access to additional editing tools and capabilities. Because of its high-quality filters and simple appearance, the app has garnered appeal among photographers and social media users.
The VSCO Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
