Picasa was a Google software tool that allowed users to organize, edit, and share digital images. It was first released in 2002 and was compatible with both Windows and Mac computers. Google shut down Picasa in 2016, and the software is no longer available for download or support.
The Picasa Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.