Vimo Healthcare was a healthcare technology firm that provided a platform for healthcare administration and engagement through mobile apps. The platform was created to assist users in making better healthcare decisions by delivering personalized recommendations based on their health needs, preferences, and insurance coverage. Vimo Healthcare was acquired by Aetna in 2015 and eventually merged with the Aetna-owned iTriage technology to form the defunct Aetna CarePass platform.
The Vimo Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
