Uphold is a digital marketplace where users may buy, sell, and exchange cryptocurrencies, fiat currencies, precious metals, and other assets. Uphold, which was founded in 2014, promises to create a simple and user-friendly platform for users to access a variety of assets and financial services.
The Uphold Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
