The Toronto Raptors logo features a circular shield with a ball torn by the unmistakable attack of a Raptor. The team's woodmark appears in white. The Toronto Raptors logo has significant meaning and symbolism, signifying the team's journey, accomplishments, and goals.
The Toronto Raptors are a professional basketball club that plays in Toronto, Canada. They compete in the Atlantic Division of the National Basketball Association's (NBA) Eastern Conference. The franchise was formed in 1995 as part of the NBA's expansion into Canada, with the Vancouver Grizzlies (now known as the Memphis Grizzlies).
The Toronto Raptors Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
