TED (Technology, Entertainment, Design) is a global conference series that hosts talks by experts from a variety of fields, including science, business, technology, arts, and social issues. TED Talks are popular for their inspiring and thought-provoking ideas, delivered in concise and engaging presentations of 18 minutes or less.
The TED Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
