TAP Air Portugal, commonly known as TAP, is the flag carrier airline of Portugal. The airline was founded in 1945 and began operations in 1946. TAP has its hub at Lisbon Portela Airport and operates flights to over 90 destinations in 36 countries across Europe, Africa, North and South America. TAP is a member of the Star Alliance and has codeshare agreements with several other airlines.
The TAP Portugal Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
