Stanford University is a private research institution based in Stanford, California, United States. It was established in 1885 by Leland and Jane Stanford in memory of their only child, Leland Stanford Jr., who died of typhoid disease at the age of 15. The university's aim is to further the public good by exerting influence on favor of mankind and civilization.
The Stanford University logo has a powerful geometric letter "S" in a solid burgundy tone, overlapping with a solid green sequoia tree that is also highlighted in white. The tree depicts El Palo Alto, as shown on the Stanford seal. The major part of the Stanford University logo is the block "S" that signifies the university's name. The green sequoia tree represents El Palo Alto, which appears on both Stanford's official seal and the municipal seal of Palo Alto, a nearby city.
The Stanford University Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
