Standard Chartered Bank is a multinational banking and financial services corporation based in London, England. The Standard Bank of British South Africa and the Chartered Bank of India, Australia, and China merged to become the bank in 1969. Standard Chartered now operates in over 60 markets around the world, with a strong presence in Asia, Africa, and the Middle East.
The Standard Chartered Bank Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
