Bank of America is an American international banking organization headquartered in Charlotte, North Carolina. It is one of the world's major banks, providing a wide range of financial services to individuals, businesses, and institutions.
Amadeo Giannini created the bank as Bank of Italy in 1904 with the goal of offering banking services to immigrants who were not covered by other banks. The bank grew quickly, absorbing additional institutions and changing its name to Bank of America in 1930.
The Bank of America Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
