Sporting Kansas City is a professional soccer club based in Kansas City, Missouri, that competes in Major League Soccer (MLS). The team was founded in 1995 as the Kansas City Wiz and has undergone several name changes, including the Kansas City Wizards and Sporting Kansas City.
The Sporting Kansas City Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
