Sporting CP, also known as Sporting Clube de Portugal, is a professional football club based in Lisbon, Portugal. The club was founded in 1906 and has a rich history in Portuguese football, having won numerous domestic and international titles.
The Sporting CP Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
