Low-cost carrier Song Airlines was a division of Delta Air Lines. From 2003 until 2006, it was in operation, mostly serving vacation spots in the US like Florida and California. Song Airlines had a reputation for having vibrant branding and offering games and music videos as in-flight entertainment. Delta Air Lines made the decision to end the Song brand and incorporate its operations into Delta's mainline service in 2006.
The Song Airlines Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
