Snapchat is a popular social media application that allows users to share photos, videos, and messages that disappear after a set amount of time. It was created by Evan Spiegel, Bobby Murphy, and Reggie Brown while they were students at Stanford University and was released in 2011.
The Snapchat Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
