The Skoda logo is an abstract picture of a winged arrow wrapped in a circle. The winged arrow represents speed, freedom, and development, and it has been a key component of the Skoda emblem since 1923.
Skoda Auto, or Škoda, is a Czech vehicle manufacturer founded in 1895. It is one of the oldest automobile manufacturers in the world. Originally known as Laurin & Klement, the company began as a bicycle manufacturer before expanding into vehicle production.
The Skoda Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
