SJCAM is a Chinese manufacturer of action cameras and related accessories. The company was founded in 2014 and has since become a popular brand in the action camera market.
The SJCAM Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.