Shaanxi Changan Union FC logo features a vector form of a bull's face. The emblem has a red shield placed inside a bigger black shield to create a unique design. The word "Union" is printed in black above the bull's face. The logo symbolizes the tenacity of the football team.
Shaanxi Changan Athletic Football Club, or Shaanxi Chang'an Union FC, was a professional Chinese football team headquartered in Xi'an, Shaanxi. The club was created on March 30, 2016, with the assistance of eight Xi'an-based enterprises. The club was originally called after Chang'an, the historical capital, but eventually changed its name to Xi'an, the city's current name.
The Shaanxi Changan Union Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
