The Setra logo features a dark red and white color palette, which looks confident and intense, showing the brand as a powerful and serious one. The brand name is written in white lettering in the middle of the emblem.
Setra is a brand of luxury buses and coaches manufactured by EvoBus GmbH, a subsidiary of Daimler AG. Setra buses are known for their high-quality engineering, comfort, and creative features, making them ideal for long-distance travel, tour operations, and upmarket transportation services. The brand has been around since the early 1950s, when it was formed in Germany.
The Setra Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.