Scoot is a low-cost airline based in Singapore. It is a subsidiary of Singapore Airlines and uses a fleet of Boeing 787 Dreamliners and Airbus A320s to fly to locations around Asia, Europe, and Australia. Scoot was introduced in 2012 and has since expanded to rank among the top low-cost airlines in the area, distinguished by its competitive pricing and distinctive brand identity.
The Scoot Airline Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
