Santos Laguna is a professional football club based in Torreon, Mexico. The club was founded in 1983 and plays in the Liga MX, the top tier of Mexican football.
The Santos Laguna Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
