The Santos FC logo consists of a badge with the letters 'SFC' in black inside a white crest with black borders. Notably, on December 27, 2022, a crown was added to the emblem in honor of Pelé, placed above the crest between two stars commemorating Intercontinental Cup victories in 1962 and 1963. This addition was a lasting tribute to Pelé, as indicated in the club's new statute.
Santos FC, a Brazilian football Club, has a long history and is noted for producing outstanding players such as Pelé, Coutinho, Pepe, and others. Three Santos-based sportsmen started the club in 1912. Santos FC holds the global record for the most goals scored, with more than 12,900.
The Santos FC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
