The San Antonio Spurs logo has evolved over time, reflecting the team's history and identity. The primary logo has the word "SPURS" in Eurostile typeface, with a stylized spur replacing the letter "U".
The San Antonio Spurs are a professional basketball club that plays in San Antonio, Texas. They compete in the NBA's Western Conference Southwest Division. The club was created in 1967 as the Dallas Chaparrals of the American Basketball Association (ABA), but they relocated to San Antonio in 1973 and became the San Antonio Spurs.
The San Antonio Spurs Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
