Sampdoria is an Italian professional football club based in Genoa, Liguria. The club was founded in 1946, but its roots can be traced back to several smaller clubs that existed in the city before then.
The Sampdoria Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.