BSC Young Boys is a Swiss professional football club based in the city of Bern. The club was founded in 1898 and is one of the oldest and most successful football clubs in Switzerland.
The BSC Young Boys Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
