The Saab logo depicts a red griffin, a mythical creature having the head and wings of an eagle and the body of a lion. The griffin is based on the coat of arms of the founder, Count von Skane. The logo has a deep blue backdrop with the company name written in all capital letters in a bold sans-serif typeface. The red griffin is bordered in silver and wears a gold crown.
Saab, formerly Svenska Aeroplan Aktiebolaget (Swedish Aeroplane Corporation), was a Swedish aerospace and defense company with a strong involvement in the automobile business. Saab Automobile was a subsidiary of Saab AB that produced vehicles. Saab vehicles were renowned for their distinctive looks, engineering ingenuity, and emphasis on safety.
The Saab Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
