The Royal Canadian Legion is a non-profit organization that helps veterans, military personnel, and their families in Canada. It was founded in 1925. The Legion's objective is to help Canadian Armed Forces and RCMP veterans, promote Remembrance, and serve communities across the country.
The Legion provides a variety of programs and services to veterans and their families, including health care, housing, education, financial help, and advocacy. The Legion also conducts different Remembrance Day events and projects, such as the annual Poppy Campaign and Remembrance Day celebrations.
The Royal Canadian Legion Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
