Redd Barna (also known as Save the Children) is an international non-governmental organization that focuses on improving the lives of children around the world. The organization was founded in the United Kingdom in 1919 and has since grown to become a global movement with operations in over 100 countries.
The Redd Barna Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
