Red Bull is a popular energy drink produced by the Austrian business Red Bull GmbH. It debuted in 1987 and has since grown to become one of the most well known energy drink brands in the world. Red Bull is noted for its characteristic slim blue-and-silver cans and its motto, "Red Bull gives you wings."
The Red Bull Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
