Real Plaza is a South American shopping mall chain owned and operated by the Intercorp group. The first Real Plaza mall opened in Lima, Peru in 2005, and the company has since grown to encompass more than 20 facilities in Peru, Colombia, and Chile.
The Real Plaza Logo has a sleek and contemporary look, which reflects the brand's modern and stylish image.
The Real Plaza Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.