9mobile Nigeria (formerly Etisalat Nigeria) is a Nigerian telecommunications company that offers voice and Internet services to its customers. In 2007, Etisalat Group of the United Arab Emirates and Mubadala Development corporation of Abu Dhabi formed a joint venture to form the corporation. However, following a financial crisis that caused Etisalat Group to exit the company, Etisalat Nigeria rebranded to 9mobile in 2017.
The 9mobile Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
