RB Leipzig is a professional football club based in Leipzig, Germany. The club was founded in 2009 and is currently playing in the Bundesliga, the top tier of German football. The club is known for its fast and attacking style of play, and has quickly risen to become one of the top clubs in Germany since its creation.
The RB Leipzig Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.