Bayer 04 Leverkusen is a professional football club based in Leverkusen, Germany. The club was founded in 1904 as the sports club "Turn- und Spielverein Bayer 04 Leverkusen" and is one of the most successful football clubs in German history.
The Bayer 04 Leverkusen Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
