Peterborough United logo features a coat of arms in its inner crest and the club's name and founding year along its circular border. The club's motto "Upon This Rock" is placed on a ribbon on the lower part of the crest. The logo is a symbol of the club's connection to its local community, its heritage, and its representation in the world of football.
Peterborough United Football Club is a professional football team headquartered in Peterborough, Cambridgeshire, England. They play in League One, the third tier of the English football league system. The club has long standing rivalries with Northampton Town, MK Dons, Huddersfield Town, Lincoln City, and other teams.
The Peterborough United Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
