Shrewsbury Town FC logo features a circular crest bearing three lion heads in the center. The club's name is aligned along its border. The concept of the Shrewsbury Town FC logo comes from the town's coat of arms, known as The Loggerheads, which first appeared on the club's shirt in 1907. This symbol is historically significant and reflects an important part of the town's identity and legacy.
Shrewsbury Town Football team is a professional football team headquartered in Shropshire, England. The squad participates in League One, the third tier of the English football league system. Founded in 1886, the club has had a long history of victories and disappointments, including promotions and relegations. They play their home games at New Meadow and have won the Shropshire Senior Cup an unprecedented 67 times.
The Shrewsbury Town FC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.