Paulaner is a German brewery that specializes in traditional Bavarian beer styles. The brewery was founded in 1634 by the Order of the Minims in Munich, Germany. It is one of the oldest breweries in the world and has a long history of brewing high quality beers.
The Paulaner Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
