PalmCredit is a mobile application that offers rapid loans to Nigerians. Transsnet Financial Services, a subsidiary of Transsion Holdings, a Chinese firm that also owns smartphone brands such as Tecno, Infinix, and Itel, owns and operates the app.
The PalmCredit Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
