OnePlus is a Chinese smartphone manufacturer founded in December 2013 by former Oppo vice-president Pete Lau and co-founder Carl Pei. The company's first smartphone, the OnePlus One, was released in April 2014, and it quickly gained a following for offering high-end specifications at a relatively affordable price point.
The OnePlus Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
