Okash is a mobile finance app that offers short-term unsecured loans to Kenyans. Opera Software AS, a Norwegian firm that specializes in internet browsers and mobile advertising platforms, runs the app. Okash evaluates potential borrowers' creditworthiness using artificial intelligence and machine learning algorithms, and loans are delivered immediately to the borrower's mobile wallet or bank account.
The Okash Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
