Niki was an Austrian airline that was founded in 2003 by former Formula 1 driver Niki Lauda. The airline operated flights to various destinations in Europe, North Africa, and the Middle East, and was known for its low-cost business model.
The Niki Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
