British Midland International (BMI) was an airline based in the United Kingdom. It was founded in 1938 and operated as a regional airline serving various destinations in Europe, the Middle East, and Africa.
The British Midland International Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
