Native Instruments is a German technology business that focuses in music production, live performance, and DJing software and hardware. Since its inception in 1996, the company has grown to become one of the most respected names in the music software industry, known for its innovative products and high-quality sound.
The Native Instruments Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
