Shazam is a mobile application that identifies songs by "listening" to a small sample of the music. The software employs music recognition technology, which analyzes the audio and compares it to a database of millions of songs to determine which song is now playing. Shazam can recognize songs from a wide range of sources, including radio, television shows, movies, and even live performances. Shazam not only recognizes songs but also provides users with lyrics, artist information, music videos, and connections to streaming platforms where the song can be listened to or purchased. It was first introduced in 2002 and has since become one of the world's most popular music apps.
The Shazam Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
