Minsk Expo is a series of international trade shows and exhibitions hosted in Minsk, Belarus's capital city. Agriculture, construction, energy, healthcare, information technology, and tourism are among the industries and sectors represented at these events.
The Minsk Expo Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.