The A.Lange and Sohne logo includes the brand name and the word "Glashutte". The history of the A.Lange and Sohne logo shows a shift from a complicated and elaborate design to a more streamlined and contemporary one. The brand's current logo represents its history of accuracy, workmanship, and invention in high-end watchmaking, representing a combination of tradition and technology in each timepiece.
A.Lange & Söhne is a prominent German luxury watchmaker noted for its exceptional workmanship and attractive designs. Ferdinand Adolph Lange started the company in 1845 in Glashütte, a town in eastern Germany.
The A.Lange and Sohne Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
