The Memphis Grizzlies logo, adopted in 2018, features a bear's head in tones of blue with yellow eyes, representing focus and energy. The colors utilized in the logo are Grizzlies Navy, Grizzlies Blue, Smoke Blue, and a gold tone of yellow. The design of the letters in the logo represents the sharp claws of a grizzly bear, making a visual and metaphorical connection with the team's name and identity.
The Memphis Grizzlies are a professional basketball club that plays in Memphis, Tennessee. They compete in the National Basketball Association's (NBA) Western Conference Southwest Division. The franchise was founded in 1995 as the Vancouver Grizzlies and relocated to Memphis in 2001.
The Memphis Grizzlies Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
