The Marine AFC logo has two seahorses, the ancient Crosby municipal insignia, and the year 1894, which is when the club was formed. The motto "Vis Unita Fortior" is also incorporated, which means "United in Strength." The logo's design is designed to depict the club's unity and strength, while also representing its ideals and history.
Marine AFC was founded in 1894 by a group of local businessmen and former college students who convened at the Marine Hotel on the River Mersey's seafront in Waterloo, seven miles north of Liverpool. The club was originally located at the Marine Hotel and eventually moved to its current venue, The Marine Travel Arena (previously known as Rossett Park), in 1903.
The Marine AFC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
