Lucky Charms is a popular cereal brand manufactured by General Mills, a multinational food corporation. Lucky Charms is famous for its toasted oat cereal with marshmallow forms such as rainbows, hearts, stars, horseshoes, clovers, and more. It is widely available in many countries, and generations of children and adults have enjoyed it.
The Lucky Charms Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
