The Longines logo consists of an hourglass with two wings, which has served as the brand's mark since its inception. The hourglass with wings represents Longines' signature heritage, accuracy, and everlasting vision of elegance. Originally intended to authenticate the company's goods and thwart counterfeiters, the emblem has grown into a symbol of Longines' manufacturing quality and extensive heritage as a notable Swiss watchmaker.
Longines is a Swiss luxury watchmaker founded in 1832 by Auguste Agassiz in Saint-Imier, Switzerland. It is known for its exquisite clocks with timeless design and fine engineering. Longines has a long horological pedigree and has played a role in many major periods in watchmaking history, including pioneering advances in chronographs, aviation, and sports time.
The Longines Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
