Lloyd Cars is a brand of vehicles made by several businesses over the years. One prominent example is the Lloyd Car, manufactured by the German business Lloyd Motoren Werke G.m.b.H. Lloyd Cars were tiny, cheap automobiles manufactured mostly in the 1950s and 1960s. They were renowned for their small size, affordability, and fuel economy. The company later merged with Borgward, another German carmaker, before going out of business in the early 1960s.
The Lloyd logo, designed in 1908, is an isosceles triangle with a double outline and a vertically striped pattern. The logo's core image is made up of the brand name and seven vertical red lines that may be seen as a triangle. The triangle appears at least three times in the logo, representing the brand's stability, reputation, and dependability.
The Lloyd Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
