Lipton is a tea and related products brand. Sir Thomas Lipton, a Scottish entrepreneur, launched it in 1890. Lipton is well-known for its extensive tea selection, which includes black tea, green tea, herbal tea, and flavored tea. Unilever, a British-Dutch multinational consumer goods firm, owns the brand.
The Lipton Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
